TRADE SHOW
September 4-6, 2026
A NEW STANDARD.
The New Well Fair is not a traditional trade show.
It is a living ecosystem at the crossroads of the public, retail and media.
For three days, they meet:
The engaged public
Emerging and established brands
International buyers
The press
The influence
Opinion leaders
HERE, A BRAND DOES NOT EXPOSE ITSELF.
IT IS EXPERIENCED. OBSERVED.
MEASURED. IN REAL TIME.
WHERE GROWTH ACCELERATES
MORE THAN 1,500 INTERNATIONAL BUYERS & PROFESSIONALS
MORE THAN 500 JOURNALISTS & CONTENT CREATORS
MORE THAN 6,000 ENGAGED VISITORS
Concept stores, department stores, selective pharmacies, niche perfumeries, hospitality & spa groups, sports studios, investors, etc.
The public creates desirability.
Buyers analyze performance.
The media amplify it.
THIS CROSS PRODUCES:
IMMEDIATE TRACTION.
MARKET VALIDATION.
CONCRETE RETAIL OPPORTUNITIES.
ACTIVATIONS.
DEMONSTRATIONS.
IMMERSIONS.
At The New Well Fair, a brand is discovered as it would be in a store, but better.
Buyers observe emotion. They measure engagement. They identify potential.
A STRATEGIC LABEL
EACH YEAR, THE NEW WELL AWARDS REFLECT
THE BRANDS SHAPING THE FUTURE OF BEAUTY & WELLNESS.
Awarded by a jury composed of major players in independent retail,
they represent a direct validation
of the market.
A UNIQUE OPPORTUNITY TO GAIN CREDIBILITY, VISIBILITY AND ACCELERATE DEVELOPMENT.
MEDIA AMPLIFICATION & INFLUENCE
EVERY YEAR, THE NEW WELL AWARDS RECOGNIZE THE BRANDS THAT ARE SHAPING THE FUTURE OF BEAUTY & WELLNESS.
More than 500 journalists, content creators and influential experts are gathered during the event.
Alongside our partners and sponsors,
they help to amplify visibility
brands present.
FUTURE BEAUTY & WELLNESS SUMMIT.
Thinking about the future. Structuring the present.
The Future Beauty & Wellness Summit brings together key players in the industry to analyze current transformations and anticipate the models of tomorrow.
Founders, retailers, investors and experts
meet to decipher the new market dynamics:
SCIENTIFIC INNOVATION & INGREDIENTS
BEAUTY & LONGEVITY
RETAIL TRANSFORMATION
NEW BUSINESS MODELS
EVOLUTION OF CONSUMERS & USES
INFLUENCE & NEW CONSUMPTION CULTURES
HOSPITALITY & EXPERIENCE
A space to gain perspective,
confront visions and transform
Intuition in strategy.
A moment for those who want to understand, decide and stay ahead.
